When using 4 color printing services, it’s imperative to keep in mind that your expense is not the only factor involved in getting the job done, but the time it takes the printer to get the job done right. Not long ago, I had an important 4 color printing job to get done for a national conference of engineers and designers, and wanted to give a professional presentation.  Power point seemed a little stale and overused, so I thought that I'd hand out personalized printouts of my stats with space for notes and a form to send comments back to me, ask questions or give feedback. But, unfortunately, my brilliant idea for the presentation was late, I was only able to give the 4 color printing service four days to get the job done. It was a rush, and it was expensive.

The 4 color printers got the job done right on time, I inspected the first few printouts and they seemed to be perfect. Everything was ready for the conference, and when it was my turn to speak, I was calm and cool, knowing my speech was ready and my presentation would be flawless. Little did I know that half of the presentation printouts were not bound in the correct order, several pages were missing and others had extra pages. The printing quality was, as promised, perfect, but they did a horrible binding job!

To avoid future mishaps like this 4 color printing disaster, it might be beneficial to give your printing service more time to get the job done, or check their work before you pay for it and leave. Or, find a 4 color printing service that offers a money back guarantee that their printing work will be well printed, accurately bound and delivered on time.

4 color printing delivers a crisp clean print that differs from the normal color ink jet or even laser printers. 4 color printing is the name of the process, but in reality, these printers deliver several thousand colors to the page. Intricate combinations of tiny dots of ink, or pixels, are blended to fool the eye and give the illusion that there are many more colors than there actually are.  4 color printing fast and accurate which is why it is the preferred method used by newspapers and magazines.